— Cata Villegas — Creative Director —
What makesan idea work?
I’m a Creative Director interested in what happens after the idea.
What makes people notice, understand, participate, remember and act?
I design the ideas, identities, experiences and systems that make that happen.
Serial Creative
HOW THINGS COME TO LIFE
01
Worlds
Brands, identities, communities, cultural initiatives and visual universes.
02
Ideas
Concepts, stories, campaigns and creative systems.
03
Experiences
Digital products, interactive experiences, journeys and environments.
04
Participation
Games, motivation, interaction and systems that invite people in.
05
Connections
Ideas that connect creativity, behavior, experience and technology.
